Google, AI & The New Rules of Search

About this event

AI is changing more than the tools businesses use internally. It is also changing how customers search for information, evaluate options and discover the companies they ultimately choose to work with.

For business owners and leaders, understanding this shift matters because traditional approaches to online visibility may not work the same way as search becomes increasingly influenced by AI-generated answers and recommendations.

Learning how discovery is changing now can help businesses make better decisions about where they invest their marketing time and resources.